We treated patients. Now we treat your product like one.

We partner with health tech founders to pressure-test products the way a clinician would, before real patients, regulators, or investors do it for you. That means sitting inside your product and workflows, catching the clinical gaps a typical product review misses, and giving you a clear, practical plan to close them, all at startup speed.

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Our Services

SVC-01 · Clinical Product Feedback

Is this actually usable by a clinician or a client?

Real clinical feedback on your product before your users have to find the gaps for you.

UX review from a clinical-workflow lens
Terminology & accuracy checks
Edge-case stress-testing against real patient scenarios
Clinician usability sessions

SVC-02 · Clinical Auditing & Safety

Is this safe to ship?

A clinical safety review of your product, workflows, or claims, before a regulator or a bad outcome finds the risk first.

Safety & risk audits
Clinical claims review
Workflow failure-mode analysis
Compliance-adjacent clinical sign-off

Clinical Note: our clinical review is advisory. It does not constitute regulatory approval, certification, or a compliance guarantee.

Why Work With Us

01Chart notes, not case studies.Every consultant has practiced clinically, treating real patients before ever advising a company.
02Judgment isn't a slide deck.It comes from practice, years of fast, high-stakes calls with incomplete information.
03Real patients, real charts.We practiced healthcare from the inside, then brought that lens to founders building in the space.

Consultation Team

Julie Marcel

Co-Founder

Julie is a clinician turned consultant, 10 years treating patients across startups, hospitals, and private practice, now spent helping healthcare companies build things clinicians and patients actually trust.

Ana Zedginidze

Co-Founder

Ana is a licensed clinician and operator with 10+ years building health programs across startups, health systems, and nonprofits. She's advised digital health and mental health startups on clinical operations from the ground up, translating clinical protocol into product and workflow decisions that actually hold up in practice.